This Is a System, Not a Service Menu.

Most agencies hand you a list of services and hope you figure out how to make them work together. We build your complete marketing infrastructure, run it every month, and optimize it so results compound over time.

How It Works: Build → Run → Scale

Months 1–3: Build the Engine

We start by building everything your marketing needs to function as a system. That means defining your ideal customers, building prospect lists, configuring your CRM, launching outreach sequences, setting up analytics, and publishing your first content. By day 90, you have a fully operational marketing infrastructure — not a plan, not a strategy deck, but a working system.

Months 4–9: Run the Engine

With the infrastructure in place, we shift to consistent execution. Content goes out every week. Outreach sequences run and get refined. Leads are tracked, scored, and handed off. Your LinkedIn presence builds. Your website traffic grows.
We optimize based on data, not guesswork. This is where momentum starts building.

Months 10–12+: Grow the Business

By now, the system is producing measurable results. Leads that were nurtured months ago start converting. Brand recognition builds in your target markets. Your pipeline becomes increasingly predictable. Marketing stops feeling like an expense and starts feeling like what it actually is — an investment that compounds monthly.

Every monthly program follows this structure. The scope changes depending on which program you choose. The discipline doesn’t.

What to Expect

Industrial sales cycles run 6 to 18 months or longer from first contact to first purchase order. Marketing isn’t a faucet you turn on and off. It’s insurance on your future business — always keeping qualified prospects in your pipeline so you’re never left wondering where the next job is coming from.

We require a 12-month commitment because that’s how long it takes to build real traction. Our longest-running client has quadrupled revenue over a 12-year partnership — because they understood that consistency wins.

Choose Your Level

All monthly programs include Lead Forensics website visitor intelligence and a built-in 90-day foundation phase. All require a 12-month commitment.

	Marketing Essentials	EngineerConnect™	Bolt-On Marketing
Monthly Investment	Quoted per project	Quoted per project	Quoted per project
Annual Value	$54,000	$90,000	$168,000
LinkedIn Content	✓	✓	✓
Blog + Newsletter	✓	✓	✓
Website Maintenance & Monitoring	✓	✓	✓
Lead Forensics Analytics	✓	✓	✓
Monthly Reporting	✓	✓	✓
Prospect List Building	—	✓	✓
LinkedIn Outreach	—	✓	✓
Email Nurture Sequences	—	✓	✓
CRM + Lead Scoring	—	✓	✓
Monthly Strategy Calls	—	✓	✓
SEO Management	—	✓	✓
PPC / Paid Media	—	—	✓
Photography + Video	—	—	✓
Quarterly Strategy Reviews	—	—	✓
Dedicated Account Mgr.	—	—	✓
KPI Dashboard	—	—	✓

Starting Points

Not every engagement starts with a monthly program. If you need strategic direction or a new website before launching ongoing marketing, these foundation projects are designed to get you ready:

Growth Positioning Blueprint — Quoted per project | A 3–4 week strategic engagement that defines your market position, identifies your ideal customers, and produces a 12-month marketing roadmap. Start here if you need direction.
Build to Win Starter — Quoted per project | A complete done-for-you website: up to 12 pages, 1 day of on-site photography, all content writing, basic SEO, LinkedIn page setup, and newsletter template. Start here if your website needs work.
Build to Win Custom — Quoted per project | Larger websites, multi-day photography, video production, competitive research, and expanded content. For manufacturers that need more than the Starter scope.

Not Sure Where to Start?

Take our free Marketing Readiness Assessment — 15 questions, 5 minutes, and you’ll know exactly where your gaps are and which program fits.

Take the Assessment

Looking for something specific?

We also offer individual services and custom-scoped projects.

See individual services

Ready to Start the Conversation?

Schedule a free 15-minute consultation. We’ll review your situation, discuss your goals, and show you what’s possible.

Schedule a Consultation

Phone

(805) 497-7401

Email

info@thericogroup.com