Your Website Is Your Best Salesperson. Make Sure It Looks the Part.

Engineers evaluate your shop online before they ever pick up the phone. Build to Win gives you a website that reflects your quality, communicates your capabilities, and converts visitors into RFQ inquiries.

The Problem This Solves

74% of engineers complete more than half their buying process online before contacting a single vendor. If your website looks outdated, loads slowly, or doesn’t clearly communicate what you do — you’re losing opportunities to shops that aren’t necessarily better than you. They’re just more visible and more professional online.

Build to Win Starter — Quoted per project

A complete done-for-you website package:

  • Up to 12 pages — Home, About, Capabilities (approx. 5), Quality, Engineering, Industry pages (2–3), Blog setup, RFQ/Contact. Final structure determined during planning.
  • 1 day of on-site photography — Professional shoot at your facility capturing equipment, processes, team, and finished work. Within 40 miles of Burbank, CA.
  • All content writing — We write every page. Technical descriptions, company story, process explanations — optimized for how engineers search and evaluate.
  • Basic SEO — On-page optimization, keyword targeting, meta data, mobile-responsive design.
  • Conversion design — Strategic CTAs, RFQ forms, and inquiry paths built to convert.
  • LinkedIn company page setup — Professional page with branding and initial content.
  • Newsletter template — Branded email template ready for campaigns.
  • Google Analytics — Installed and configured for day-one tracking.
  • Launch support — Full QA testing, launch, and post-launch monitoring.
Build to Win Custom — Quoted Per Project

For manufacturers that need more than the Starter scope: larger websites (15–50+ pages), multi-day photography, professional video production, competitive research and market positioning, multi-location coverage, ecommerce, catalogs, or specialized content.

Custom projects are quoted by component: website development, photography video production, competitive research, and content. You see exactly what goes into every dollar.

What Happens After

A great website without ongoing marketing is like a storefront on a street nobody walks down. Most Build to Win clients move into one of our monthly programs — Marketing Essentials for consistent visibility or EngineerConnect™ for active lead generation — because the website is the foundation. Marketing is what drives traffic to it.

Looking for something specific?

We also offer individual services and custom-scoped projects.

Schedule a Consultation to Scope Your Project

Schedule a free 15-minute consultation. We’ll review your situation, discuss your goals, and show you what’s possible.
The Rico Group

Contact Us

Monday-Friday:
8:30 AM - 5:00 PM PST
Phone: (805) 497-7401
Email: info@thericogroup.com

About US

Your pipeline doesn’t build itself. The Rico Group is a complete marketing department for industrial manufacturers and job shops — built on 40+ years of experience. We Run Your Marketing. You Run Your Shop. Schedule a free consultation.

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