Quoted per project | 12‑month commitment | Build your basic engine
Who This Is For
- Manufacturers with limited or no in-house marketing support
- Companies with a solid website that need consistent activity to drive traffic
- Owners who want reliable monthly marketing without hiring someone
- Businesses building momentum before scaling to EngineerConnect or Bolt-On
The First 90 Days — Building Your Visibility Engine
We don’t just start posting and hope for the best. The first three months are about building the infrastructure that makes consistent marketing possible:
- LinkedIn profile and company page optimization — aligned to your target market
- Content calendar development — 12-month editorial plan covering blog, newsletter, and LinkedIn
- Lead Forensics installation — website visitor intelligence configured with first baseline report
- Newsletter system setup — platform configured, template designed, subscriber list imported
- Blog and website audit — content gaps identified, SEO recommendations integrated into calendar
- First content published — blog, newsletter, and LinkedIn posting begins within 30 days
- 1 company eNewsletter — written, designed, and distributed monthly
- 1 SEO-optimized blog post — targeting keywords your buyers search
- Baseline analytics — Google Analytics configured, benchmarks set, reporting framework built
Months 4–12 — Ongoing Monthly Execution
- 3–5 LinkedIn posts per week — insights, behind-the-scenes, case studies, engagement content
- Website maintenance — security updates, plugin management, content refreshes
- Lead Forensics monthly report — companies visiting your site, pages viewed, follow-up recommendations
- Monthly performance report — traffic, engagement, newsletter metrics, top visitors, recommendations
What You Can Expect
The first 6 months build the rhythm. By month 6, you’ll see measurable increases in visibility, engagement, and traffic. By month 12, you’ll have a full year of consistent activity and clear data showing which companies are paying attention.
Marketing Essentials is designed to scale. When you’re ready for active lead generation, step up to EngineerConnect™. When you want the full department, move to Bolt-On Marketing.
Looking for something specific?
We also offer individual services and custom-scoped projects.
Ready to Start the Conversation?
Schedule a free 15-minute consultation. We’ll review your situation, discuss your goals, and show you what’s possible.
