Sound familiar?
You know you should be marketing, but there’s never time to do it consistently.
Your pipeline depends on a handful of accounts and word-of-mouth referrals.
Your website doesn’t reflect the quality of work your shop actually produces.
Engineers and buyers are finding your competitors online before they ever find you.
You’ve tried marketing before, but it felt scattered, expensive, and hard to measure.
74% of engineers complete more than half their buying process online before contacting a vendor.
Why Manufacturers Trust Us
30+ Years. Zero
Ramp-Up.
We’ve been working with industrial manufacturers and job shops since 1984. CNC shops, die casters, metal fabricators, forging operations, equipment manufacturers, fastener manufacturers, plastics molders, electronics assemblers, and dozens of other disciplines. We don’t need to learn your industry. We already speak your language.
You Approve It. We Handle Everything Else.
Strategy, content, design, outreach, reporting — we plan it, create it, execute it, and measure it. Your only job is to approve content and answer the occasional technical question. Our clients consistently tell us we save them enormous amounts of time because we handle everything.
The Longer You Invest, the Stronger It Gets.
Marketing isn’t a one-time project. It’s an investment that compounds monthly. Our longest-running client has been with us for over 30 years. One client quadrupled revenue over a 15-year partnership. When companies work with us, they stay — because the results keep compounding.
Built to Grow: The Complete Marketing System for Manufacturers
Rico Mandel didn’t just build a marketing agency. He spent 30+ years on the shop floors of industrial manufacturers — learning their processes, their challenges, and how engineers, procurement managers and buyers actually find and evaluate vendors. Then he wrote it all down.
Built to Grow is the complete playbook for manufacturing marketing: from defining your ideal customer to building a website that converts to creating content engineers actually want to read. It’s practical, it’s proven, and it’s built specifically for shops like yours.
AI-Enhanced. Human-Driven.
Every new technology is a tool. What separates a craftsman from a hack is their ability to use the tools they have.
We’ve been adding tools to our toolbox since 1984 — and AI is the latest. We use it to accelerate research, streamline production, and sharpen analysis. But without real industry expertise guiding it, AI produces generic content that sounds like everyone else’s and misses the details engineers actually care about.
AI doesn’t know what it’s like to stand on your shop floor. We do. That’s the difference between content that sounds right and content that is right — and gets results.
Read our full position on AI and marketing →A System Built for Manufacturers
Most marketing agencies sell you a list of services and hope you figure out how to make them work together. We don’t.
We build your complete marketing infrastructure — your CRM, prospect lists, outreach sequences, content system, and analytics. Then we run and optimize it month after month, so results compound over time.
Every engagement is a 12-month commitment. Not because we’re locking you in — but because that’s how long it takes to build real momentum in industrial sales. The first 6 months build the system. The next 6 months prove it works. And every month after that, it gets stronger.
Build the Engine
Setup, infrastructure, first outreach launched.
Run the Engine
Execute, optimize, build momentum.
Grow the Business
Results compound, pipeline matures.
Results That Speak for Themselves
17% Average Annual Growth
International Polymer Engineering (IPE) has been growing 17% per year on average since partnering with The Rico Group. Through consistent marketing execution — website optimization, targeted content, newsletter campaigns, and coordinated outreach — IPE transformed from a word-of-mouth operation into a company that consistently attracts new business from engineers across the country.
"The company has been growing about 17% per year on average since we began working with The Rico Group. You have made my job much easier because you handle all the advertising coordination." — Anthony Green, IPERead the full story →
What Our Clients Say
