Your Pipeline Won’t Fill Itself.

EngineerConnect™ puts you directly in front of the engineers, buyers, and decision makers who can use your capabilities — with targeted outreach that builds relationships and drives RFQ inquiries.

Quoted per project | 12-month commitment | Lead Management and Outreach

This is our flagship program and the core of what we do for most clients.

Why Outreach Matters

According to TREW Marketing’s State of Marketing to Engineers report, 74% of engineers complete more than half their buying process online before contacting a vendor. They’re researching, evaluating, and shortlisting vendors — and if you’re not showing up during that research phase, you never make the list.

EngineerConnect™ solves that by putting your company directly in front of qualified prospects through targeted LinkedIn outreach, email nurture sequences, and consistent content — so when they’re ready to source, you’re already on their radar.

Who This Is For
  • Manufacturers ready to grow beyond referrals and trade shows
  • Companies with a solid website but no consistent lead flow
  • Sales teams that need qualified contacts at the top of their funnel
  • Owners who want visibility into what’s working and what’s not
The First 90 Days — Building Your Lead Generation Engine

Everything in Marketing Essentials, plus:

  • Ideal Customer Profile development — target industries, roles, company types, and messaging that resonates with how engineers think
  • Prospect list build: 250+ qualified contacts — engineers, buyers, and decision makers researched, verified, and segmented
  • CRM setup (HubSpot) — pipeline stages, lead tracking, automated follow-up tasks
  • LinkedIn outreach system launched — connection requests and messaging sequences deployed via Dripify
  • Email nurture sequences — multi-step campaigns written and deployed, typically 6-step sequences
  • All Marketing Essentials infrastructure — content calendar, LinkedIn optimization, Lead Forensics, blog, newsletter
Months 4–12 — Ongoing Execution & Optimization

Everything in Marketing Essentials’ ongoing execution, plus:

  • Ongoing prospect list development — continuous identification of new qualified contacts
  • LinkedIn outreach management — active campaigns, sequences optimized based on response data
  • Email sequence optimization — subject lines, messaging, and timing refined for performance
  • Lead scoring and qualification — automated scoring based on engagement; hot leads flagged for follow-up
  • CRM pipeline management — lead tracking, deal stages, follow-up tasks managed
  • Monthly optimization meeting — strategy call to review data, refine targeting, plan priorities
  • Comprehensive monthly report — outreach activity, engagement metrics, leads generated, pipeline status
What You Can Expect

The first 6 months build the system: prospect lists grow, sequences refine, engagement improves, and leads start entering your pipeline. Months 7–12 are where momentum compounds — early leads convert, brand recognition builds, and your pipeline becomes predictable.

Our longest-running client has seen consistent year-over-year growth for over 15 years. That’s the compounding effect of sustained, strategic marketing.

Looking for something specific?

We also offer individual services and custom-scoped projects.

Ready to Start the Conversation?

Schedule a free 15-minute consultation. We’ll review your situation, discuss your goals, and show you what’s possible.
The Rico Group

Contact Us

Monday-Friday:
8:30 AM - 5:00 PM PST
Phone: (805) 497-7401
Email: info@thericogroup.com

About US

Your pipeline doesn’t build itself. The Rico Group is a complete marketing department for industrial manufacturers and job shops — built on 40+ years of experience. We Run Your Marketing. You Run Your Shop. Schedule a free consultation.

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