Quoted per project | 3–4 weeks | One-time engagement
The Problem This Solves
Most manufacturers know they need better marketing. But they don’t know where to start, what to prioritize, or how much to invest. So they either do nothing, or they spend money on scattered tactics without a strategy behind them.
The Blueprint fixes that. In 3–4 weeks, you’ll have a clear picture of your competitive landscape, a defined target customer, a messaging framework that sets you apart, and a prioritized roadmap your team can execute from.
What You Get
- Competitive Landscape Analysis — We research your top competitors’ online presence, messaging, and SEO positioning. You’ll see exactly where you’re winning, losing, and where the gaps are.
- Ideal Customer Profiles — 2–3 target profiles based on your capabilities, past wins, and market opportunity. The industries, roles, and company types most likely to buy from you.
- Messaging & Differentiation Framework — Clear positioning language: what you do, who you serve, and why you’re the right choice. This becomes the foundation for your website, outreach, and content.
- 12-Month Marketing Roadmap — Prioritized action plan with specific recommendations, timelines, and estimated investments. A working document, not a shelf decoration.
- Executive Strategy Session — 60–90 minute presentation with your leadership team. Findings, recommendations, Q&A, and next-step planning.
How It Works
- Week 1 — Discovery: Deep-dive interview with your team to understand goals, capabilities, target markets, and current marketing activity.
- Week 2 — Research: Competitor analysis, website performance review, online visibility assessment, and market positioning evaluation.
- Week 3 — Strategy: Customer profiles, messaging framework, and marketing roadmap built from everything we’ve learned.
- Week 3–4 — Presentation: Full Blueprint delivered in a working session. Every recommendation walked through with your team.
What Happens After
The Blueprint stands on its own. You can take it and execute internally. But most clients use it as the launching point for Build to Win or one of our monthly programs — because the roadmap naturally identifies which investments will deliver the highest impact.
Looking for something specific?
We also offer individual services and custom-scoped projects.
